Marketing strategy & execution

Strategy development for businesses aiming at international growth

CAPITAL E&I offers in-depth strategy development scenarios, where we uncover the market potential of your products. Future priorities get’s based on facts and knowledge about your current situation. Afterwards, we incorporate an ROI monitoring system, which provides you with an effective way of keeping your business on track and reaching it’s goal. When our work is completed, you will own the strategy, the analysis material and all of the empirical evidence created. Helping your decision making in future marketing and sales efforts.

Marketing strategy

In order to grow your business in Europe, Asia-pacific, Central- and South America you need a strategy. CAPITAL E&I follow a strict 6 phased development plan, successfully proven at other Danish defence companies. Together we develop your go-to-market plan which ensures a faster way forward. The strategy framework covers the following topics:

  1. Preliminary interpretations, historical business and clarifications
  2. Market analysis
  3. Company analysis
  4. Defining market “Key Success Factors” and your “Sustainable Competitive Advantage”
  5. Management seminar
  6. Presentation of future go-to-market and execution plan

Marketing execution support

CAPITAL E&I is able to enter your company and streamline your current marketing efforts in-to a unified brand image and according to your marketing strategy. The support includes, but is not limited to:

  • Company website USP and messaging
  • Marketing material (brochures, templates, headers etc.)
  • Operationalisation of your Go-To-Market plan
  • Online web shop (from concept to go-live)
  • Internal share-point collaborative spaces
  • ROI monitoring

Reference cases

Marketing strategy and execution

Marketing support

Marketing strategy and execution

Marketing support

Marketing support